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24.07.2017
EE to open 100 new stores

EE has announced a major expansion of its retail footprint in the UK, including a partnership with Sainsbury's, which will add 100 EE stores by the end of 2019.

The expansion will see EE extending its partnership with Sainsbury's to create 400 customer service roles in Sainsbury's and Argos stores across the UK. The move will see EE's retail presence reach 700 stores and forms part of an ambition to provide 95% of the population with access to an EE store within 20 minutes' drive.

EE is also launching a variety of new store formats: EE "Showcase" stores will contain dedicated Help Hubs for customer service and areas to experience new technologies; pop-up shops and cabins will appear in shopping centres and other locations around the UK; and mobile EE shops in vans will serve customers in the most remote areas.

In the last year, EE has made industry-leading improvements to customer service on the phone and online through 100% UK & Ireland call centres, as well as investing in improved online chat capabilities and the new My EE app. EE is now investing in providing in-person customer service through its growing number of retail stores.

The Showcase stores will contain dedicated service areas called Help Hubs, as well as experiential zones which allow customers to try out the latest products such as Google Home, Apple Watch and Samsung VR headsets. The first of these flagship stores are being refurbished in July and will be re-open in August. Locations include London's Tottenham Court Road, Westfield Stratford and White City, and Nottingham Victoria.

EE has also updated its repair service with a "Mend & Lend" option, which gives customers a like-for-like replacement when their device is being sent away for repair.

Source EE; viewed: 63 times.

By:
Adam Łukowski




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