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05.01.2022
Reliable internet connection becomes top priority for young Brits

EE reveals, how young Brits have placed having a reliable internet connection as a top priority when it comes to spending over the next 12 months.

Almost three quarters (74%) of under 25s - so-called Generation Z - say reliable broadband and mobile internet connectivity is a top priority for 2022, ahead of being in a relationship (51%), going on holiday (70%) or buying new clothes (61%). Working from home and socialising more online has led to reliable connectivity being key for Gen Z when choosing where to live. One in five (20%) said being able to get online without fuss was the most important thing when choosing a house - ahead of living near good schools, green spaces and low crime rate.

Reliability is the most important consideration for UK consumers when choosing an internet provider (45%) ahead of speed (33%) and trusted brand (12%) and type of connection (11%). Just 3% say positive reviews are key to their decision making. And only 2% said they could cope without having reliable internet at home in the survey of 2000 UK adults. And the trend looks certain to continue with almost half (47%) of Gen Z consumers saying they expect to rely more on the internet in 2022 than they did this year.

Source EE; viewed: 50 times.

By:
Adam Łukowski




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