My account:  Log in  |  Create account
GSMchoice: 420 brands  |  21 024 phones  |  223 967 opinions  |  4 284 users on-line
Bookmarks 
If you want to use bookmarks, you have to be logged in
A D V E R T I S E M E N T
Search phone
Popular brands
Change to alphabetical
More brands
Close
GSMchoice recommends

10.11.2021
Vodafone to help million people in digital poverty

Vodafone has launched its Christmas advertising campaign, calling on viewers to give 'The Gift of Connection'. Focusing on the joy of giving at Christmas, the campaign aims to inspire the nation to help those living in digital poverty in the UK by donating old devices.

Vodafone will add six months of free connectivity to devices donated to its Great British Tech Appeal, with charity partner Barnardo's redistributing them to disadvantaged children and families.

The pandemic has highlighted the scale of digital exclusion, with the greatest impact felt by the most vulnerable in society. Around 1.5m UK households, approximately 6% of the population, do not have internet access.

In recognition of this, Vodafone launched its commitment to connect one million people living in digital poverty by 2022 through its everyone.connected initiative, and is taking this to an audience of millions with its Christmas campaign.

Bringing to life the nation's generosity of spirit, the television commercial follows the journeys of a young man leaving his house, a woman on a bus, and a man cycling a city street as they travel to a Vodafone store to donate devices they no longer need – with their reflections magically becoming Santa as they prepare to donate. The ad concludes with a girl applying for an apprenticeship, showing the life-changing potential of these donations, with the strapline 'Together we can give the gift of connection'.

Source Vodafone; viewed: 182 times.

By:
Adam Łukowski




Send to friend

A D V E R T I S E M E N T


 Sorry, there are no opinions yet.

 Add your opinion!
Last viewed phones
You haven't seen any phones yet

GSMchoice.com - The biggest mobile phones catalogue. Technical data, information, comparisons, review, users reviews.


 » About us
 » Legal

 © 2005 - 2021 PIK Sp. z o.o.

 
 

Contents:

 » Home
 » Catalogue
 » Comparisons
 » Rankings
 » News
 » Reviews
 » Dictionary
The newest phones:

» Hi nova 9 Pro
» Hi nova 9
» Samsung Galaxy A13 5G
» Honor 60 Pro
» Honor 60
» Coolpad Cool 20 Pro
» Redmi Note 11T
News:

 » Hinova - the official debut of the new brand
 » iPhone SE 3 coming in spring?
 » Samsung Galaxy A13 5G - the official launch of a budget phone
 » Honor 60 and Honor 60 Pro officially presented
 » Redmi Note 11T 5G: new-old model
 » ZTE Voyage 20 Pro - the average phone with many advantages
 » ZTE Axon 30 Ultra Taikonaut debuts with a huge memory


All Rights Reserved by PIK Sp. z o.o.
Your IP 54.227.97.219


Engine & layout by InterData