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12.10.2021
Virgin Media launches the new search-engine teamed up with Spotify

Virgin Media and Spotify have created a unique tool allowing listeners to delve deeper into the musical history of their favourite tracks while discovering new music.

Music fans can search by artist or song title to discover the history of more than 70 million tracks. Integrated with Spotify, the tool maps a timeline of tracks based on musical attributes, genealogy and artist similarities. The results are filtered by decade and the experience will also generate a bespoke playlist for each user, full of the tracks and artists that share a lineage with their chosen song.

The collaboration is part of Virgin Media's 'Faster Brings Us Closer' campaign, which centres around intergenerational connections made through music. The latest TV ad follows a budding singer-songwriter, played by visual artist and musician Lava La Rue, as they stumble across a 90s jungle track recorded by their father and dedicated to them when they were a child.

As part of the launch for the new tool, there's a series of 30-second audio ads starring Rizzle Kicks front man Jordan Stephens. Listeners are able to download and share their findings with friends across their own social media, directly from the tool.

Source VirginMediaO2; viewed: 83 times.

By:
Adam Łukowski




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