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07.09.2021
TikTok beats YouTube in the UK

According to the latest research, TikTok overtakes YouTube for average watch time in the UK, as well as in the US.

According to App Annie, a company which delivers app monitoring tools, TikTok has achieved a higher level of users engagement, than YouTube. This is indicated by one of the key parameters, which allows to determine how long the viewer stays while watching a provided material. App Annie's research clearly shows, that UK and US users are spending more time on TikTok than on YouTube. YouTube retains the top spot for overall time spent, because this platform has more users overall - but when the time is counted per user - TikTok takes the lead.

Source BBC; viewed: 42 times.

By:
Adam Łukowski




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