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02.07.2020
Three Launches Connect the Game with Chelsea FC

Three announces, that its official partnership with Chelsea FC will get underway on July 1.

After securing the rights to become Chelsea's principal shirt sponsor earlier this year, the biggest sponsorship deal in its history, it aims to use the reach of football to showcase its network capabilities, offer exclusive customer experiences and build stronger connections between the game, the players and the fans.

Three is focused on bringing fans and customers closer to the team and game they love at every opportunity through its new 'Connect the Game' creative platform. With men and women’s professional football games being played behind closed doors for the foreseeable future, the role of the Three network and technology has never been more important. Three wants to ensure that fans and customers feel just as connected to their club now as they would cheering from the stand at Stamford Bridge.

Launching from July 1, fans will begin to see Three 'Connect the Game' through activations and initiatives created in partnership with Chelsea FC men's, women's and academy teams, club venues, the Chelsea Foundation, and its related community programmes.

It will be working alongside Chelsea to help develop and support its eSports offering and drive the brand even further into gaming. It will also be enhancing connectivity within Stamford Bridge and the surrounding areas to ensure matchdays are even more connected and enjoyable, for returns to normality and fans are back cheering from the stands.

Source Three; viewed: 71 times.

By:
Adam Łukowski




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